brand story
Boryeong’s
skincare and haircare products contain mineral-rich mud from the South Korean
city – Boryeong, known for its high quality sea mud for cosmetic uses and its
annual mud festival. Boryeong Mud
contains Na, Mg, Ca, natural minerals that have antibacterial and antiseptic
effect. The mud removes excess sebum,
moisturises and provides nutrients to smooth and firm your skin. Boryeong
mud skincare contains bentonite and germanium, it can prevent skin aging by
strengthening the organization of skin cells and making the skin more
elastic. Boryeong Mud Skincare offers
full line of personal care products with its signature products Mud Pack
(wash-off mud mask), Mud face cleanser, mud shampoo/conditioner/body cleanser
and mud toothpaste etc.
Boryeong
Mud Festival
A global
festival to represent South Korea attracting more than 2 million visitors every
year. This is an annual festival aims to
promote the benefits of mud cosmetics.
The first Mud Festival was held in 1998 and has since brought this city
to the world stage.
For the period of the festival several large
attractions are erected in the seafront area of Daecheon. These include a mud
pool, mud slides, mud prison and mud skiing competitions. Colored mud is also
produced for body painting. A large stage is erected on the beach, which is
used for live music, competitions and various other visual attractions.